Most of publicity is spotting opportunities and pairing them with the right person. Anyone can do that, but most don't. That's because it's meticulous, painstaking work that requires knowing you deeply, understanding what makes you tick, and being able to share that with someone else on your behalf. You don't get the byline, the microphone, the interview, or the quote without that introduction, and if it's not spot on, the journalist moves on.
The other half of that ingredient is understanding what a journalist is really looking for. Journalists are people too. They only have so much time, and communicating precisely what they need means they'd have to know it before they see it, which is not always practical. A good PR rep reads between the lines, anticipates needs, and (like a good clothier) suggests things that might fit, compliment, and extend the journalist's idea.
Most importantly, publicity requires understanding good stories. Sure, it's good to know about news cycles, trends, and editor preferences. But that's mainly the journalist's job. Publicity requires knowing what a journalist needs for a piece to succeed. There are only three answers to that question, and all three of them are story. Story. Story.
If you've tried other PR firms, and other methods of obtaining recognition, but think you've got something special to add to the world, that's where we specialize. We get good ideas into the hands of interested people. Reach out and let's talk.
WHY CRASH PR?
Easy. We break through the barriers between you and your public. It's not really that hard if the story is there. The story is the hammer that breaks the glass.