Great Stories
Plow Through All Barriers
Crash is a Journalist's PR Firm
When some publicists position a client for a story, it's like squeezing a round peg into a square hole. CrashPR curates sources FOR the story the journalist is actually telling, introducing experts who add something unique. The result is happy journalists AND enthusiastic sources.
The Story Drives Everything
Fascinating journalism relies on the same power as fiction—only in the realm of fact. In fiction, we count on elements of tension or suspense leading to an arc that conveys a victory or journey—gripping the audience. Respecting that need for a story is the difference between reporting and self-promotion.
Publicity that GETS Media
Fundamentally, the article, broadcast, or interview is driven by WHY. That includes the audience's why, the why of the moment, and the why of the piece's subject and subject matter expert. When we connect a journalist with a source, we ensure the WHY rises to the top and sizzles.